ITU World Champion Flora Duffy will defend her title on home turf in April, in a BF&M Main Sponsor event.

The prestigious ITU World Triathlon Series has added Bermuda as one of eight countries on the global circuit.

Local Organising Committee Chairman, Phil Schmidt said: “World Triathalon Bermuda welcomes this partnership with a leading Bermuda health insurer, as our sport encourages healthy living.

Pat Phillip-Fairn, Chief Product & Experiences Development Officer at the Bermuda Tourism Authority, added: “We appreciate BF&M recognizing the opportunity this premier event brings for Bermuda in our growing sports tourism calendar.”

The event will be hosted in Hamilton on April 28th, showcasing the island’s naturally crystal clear waters, hilly terrain and colourful buildings. Bermuda residents are being encouraged to be out in full force to proudly support Bermuda’s achievement as host and to support reigning eight-time World Champion and Olypian, Bermudian Flora Duffy.

John Wight, President and CEO of BF&M Limited said: “Having the opportunity to celebrate Flora’s achievements and to support her in a World Triathlon Series event right here at home is incredibly exciting.

“As a leading health insurance provider, supporting an athletic event of this calibre is a perfect fit for BF&M. If even one person is inspired to get fit, after watching these world-class athletes – perhaps even to take up the sport seriously – then our sponsorship will be worth it.

“A lifetime of medical expenses for one person can far exceed the cost of this sponsorship, so inspiring the community to exercise is a priority.

“As a 115-year-old Bermudian business, we are deeply vested in seeing Bermuda succeed as a premier tourist destination and in stimulating the local economy. For these reasons we are excited to be a Main Sponsor for the World Triathlon Series in Bermuda,” he added.

A spokeswoman said: “The elite race that Flora Duffy will compete in, and the Age Group amateur race which will attract hundreds of runners, will be on Saturday, April 28th.

“Front Street will be the focus of all racing. Athletes will line up for a spectacular swim start at Number 1 car park, where free public viewing areas and a VIP section will be positioned for a great viewing advantage.

“The Elite race will transition onto bikes and the run right in front of spectators on Front Street. The central location offers great viewing for spectators, and several significant technical challenges for athletes.

“One of the spectator highlights of the bike courses will be watching athletes pumping their way up Corkscrew Hill in a gruelling steep effort. It is anticipated that hundreds of people will participate in the Age Group amateur event, including locals trying their first triathlon,” she said.

“Organizers welcome sports people of other disciplines to register and train for the April event, which does not require a qualifying time.”

About WTS Bermuda

Bermuda is host venue for the ITU World Triathlon series during the Bermuda Triathlon Festival Weekend, with an array of public activities from April 26th to April 29th, 2018.

Reigning ITU World Champion Flora Duffy will defend her title on home soil for the first time.

Bermuda will host the event for the next three years and broadcast its natural beauty and challenging race courses to 160 international territories attracting the attention of the global triathlon community.

International and local athletes can compete in the Sprint distance course of 0.75k Swim, 20k Bike, 5k Run or Olympic (Standard) distance of 1.5k Swim, 40k Bike, 10k Run.

The Local Organizing Committee of World Triathlon Bermuda is made up of members of the Bermuda Tourism Authority, the Bermuda Triathlon Association and other local stakeholders who work alongside experienced international organizations that host triathlon events around the world.

Organizers are also recruiting up to 700 volunteers. Residents interested in volunteering in any capacity can register their interest online on

World Champion Flora Duffy encourages anyone who is not racing to register as a volunteer, for the unique experience of seeing the racing from the front line.

“Volunteers are greatly appreciated,” she said.

“These events take enormous effort to organize. As athletes, we can’t appreciate enough the support of those who give their time and become involved.”