Bermuda’s only daily newspaper will go up from $1 to $1.50 as of April 1st.
Local vendors were informed by letters dated March 3rd from Circulation Manager Vivian Sailsman, who said the “last increase was nearly eight years ago on December 1, 2008.
“Over the past seven years we have fought to continuously keep the cover price at $1,” said Mr Sailsman.”
But he said: “Unfortunately increases in the cost of raw materials and…operating in Bermuda dictate that we must follow the global trend and raise our cover price.”
“Whilst the increase may initially seem significant, the sale price for our newspaper is still considerably less than the cost of a small coffee,” he added.
A number of vendors questioned the fifty cent increase and asked why not take the price up to $1.25 instead of $1.50?
One vendor at a local gas station told Bermuda Real that newspaper sales at that outlet have been down for quite some time. While another said: “Most people are reading their news online these days anyway, so they bother to buy a newspaper.”
A request by Bermuda Real to CEO Johnathan Howes for a comment went unanswered. Meanwhile, the impact of the new increase remains to be seen as time will tell.
By Ceola Wilson