Glenn Jones has been promoted to Chief Experience Development Officer at the Bermuda Tourism Authority (BTA), effective Monday, April 29th.

Announcing the appointment yesterday, the BTA noted that Mr Jones joined BTA in January 2015 as the Director of Public & Stakeholder Relations and moved to become the Director of Strategy & Corporate Communications in May 2018.

His new role will see him working with Bermuda’s entrepreneurs, small businesses and other stakeholders to develop experiences aligned with Bermuda’s National Tourism Plan (NTP), with assistance by the renamed Experience Development Team, which was formerly the Product and Experiences Division.

BTA CEO Kevin Dallas also noted that the appointment “marks the first time the BTA has promoted an internal candidate to a C-Suite position”.

“It was very clear to me and our board that Glenn was the right candidate to build on our existing destination management efforts and take us to the next level, guided by his knowledge of the NTP,” he said.

“His passion for the island is boundless and underpins his commitment to ensure that Bermuda will offer diverse and memorable experiences, inspiring people to visit year-round. A thoughtful transition is underway and our stakeholders should be confident the forward momentum in visitor experience over the past five years will continue seamlessly.”

After working “closely with the Product and Experience Team over the past four years”, Mr Jones said: “It’s a privilege to now have the opportunity to lead such a talented group of Bermudians.

“I’m a passionate advocate for the youthful entrepreneurship that is flowing back into tourism and I will look to that sector for building industry growth going forward. The overriding goal will be winning the hearts and minds of our visitors through strategies that put the customer first and position Bermudians at the forefront of economic opportunity.”

The appointment follows the departure of Pat Phillip-Fairn, who served in the position for the past five years, starting shortly after the formation of the Bermuda Tourism Authority in 2014.