Newly appointed (BTA) Chief Sales & Marketing Officer, Douglas Trueblood

News Release: HAMILTON, Bermuda – The Bermuda Tourism Authority announced Douglas Trueblood today as the organisation’s next Chief Sales and Marketing Officer (CSMO), filling a key post left vacant November 30, 2020.

Trueblood, a veteran marketing leader with diverse global experience in high profile hospitality brands, is slated to begin his duties with the organisation, February 1, 2021.

“Douglas has the precise global experience, skillset, and energy needed to lead our sales and marketing efforts at this unique moment in history,” said BTA Chairman Wayne Caines. “Bermuda’s pandemic management and the BTA’s strategy-building have the island’s tourism product well-positioned for recovery as the world prepares to return to travel.”

Trueblood joins the BTA after recently serving in a senior leadership role at the Nassau Paradise Island Promotion Board, where he managed up to a $20M annual budget. During his tenure in the Bahamas, he developed effective marketing strategies and led a team of 13 which drove sales and promoted the destination.

Before his most recent role in the Caribbean, Trueblood worked for destinations, resorts and theme parks in the United States, Singapore, Japan, Dubai, and Poland. Meantime, in the media arena, he has vast experience delivering strategic marketing initiatives for leading publications including Billboard Magazine, The Hollywood Reporter and America’s largest metropolitan US newspaper, the Los Angeles Times.

“I’ve enjoyed meeting the people in leadership at the Bermuda Tourism Authority and I look forward to joining the talented team there which has put together an impressive body of work over the past several years,” said Trueblood. “I’m honored to be a part of this team and eager to start working on the country’s tourism recovery.”

Trueblood will manage all aspects of the BTA’s sales, marketing and communications to travel consumers, guided by the Bermuda National Tourism Plan. He replaces Victoria Isley, the BTA’s first chief sales and marketing officer. Isley is now the chief executive officer of Explore Asheville in Asheville, North Carolina. Trueblood will report to Glenn Jones, interim chief executive officer of the BTA.

Recruitment for the CSMO post began in earnest at the end of October 2020 following the vacancy announcement. The selection committee advertised locally and internationally.