The Bermuda Tourism Authority has hired five new employees as part of a “budget neutral” restructuring plan.
A BTA spokesman said: “The changes were designed to make the organisation more responsive to market trends and better positioned to improve its return on investment for Bermuda.”
Three of the new employees are Bermudian, while the other two are spouses of Bermudians.
New team members include Hazel Clark, who has become the BTA’s first director of sports business development.
Nadia Hall has been hired as a content specialist to create articles and social media content.
Rohan Shastri was hired as a content specialist, with the emphasis on video and photo content.
Kristin McSweeney is the new business analysis and CRM specialist. According to the BTA statement, “this research and business intelligence role requires a unique set of skills in data management”.
And Keisha Webb was hired as a destination services manager with the product and experiences team.
The new changes are intended to help the BTA further develop sports tourism in Bermuda with a shift towards market intelligence-driven sales and strengthen content creation.
`Kevin Dallas, BTA CEO, said: “I hope all tourism industry stakeholders will join us in warmly welcoming these talented professionals into the Bermuda Tourism Authority.
“They are a critical part of our ambitious plans to continue what is now the third consecutive year of growth for Bermuda’s tourism industry.”