News Release: HAMILTON, Bermuda – The Bermuda Tourism Authority (BTA) is happy to announce that it has been awarded four HSMAI Adrian Awards for outstanding marketing and advertising achievements in travel and hospitality. The Adrian Awards are one of the most esteemed honours in the travel and hospitality industry. Each year, awards are judged by industry experts who evaluate hundreds of entries based on their creativity, innovation, and effectiveness in achieving their marketing objectives.   

This year marks the first time since 2018 that the BTA has received an Adrian Award, highlighting the execution of effective marketing strategies and an unwavering commitment to raising awareness about Bermuda — all efforts strategically aligned with the pillars of the National Tourism Plan.  The BTA received four top HSMAI Adrian Awards in the following categories:

Best Integrated Campaign-Business to Consumer – SILVER: Honouring innovative approaches in integrating various marketing platforms to effectively engage and attract consumers, showcasing Bermuda’s unique charm and hospitality.

Best Advertising Brand Campaign – BRONZE: Commends the creative and impactful advertising strategies that successfully captured the essence of Bermuda’s brand, distinguishing it in the competitive global tourism market.

Best DMO Website – BRONZE: Acknowledges excellence in digital innovation and user experience, offering an inviting and informative online gateway to the island’s attractions.

Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimisation – awarded to Jamari Douglas, VP of Marketing, PR and Communications.

“We are thrilled and honoured to receive these Adrian Awards. This achievement reflects our team’s dedication and passion for promoting Bermuda as a premier destination. It’s a proud moment for us and a recognition of our collaborative efforts to innovate in the tourism sector,” said Tracy Berkeley, CEO of Bermuda Tourism Authority.  

In addition, the HSMAI Adrian Award for Best DMO Website acknowledges BTA’s excellence in digital innovation and user experience, offering an inviting and informative online gateway to the island’s attractions.  

Jamari Douglas, VP of Marketing, PR and Communications of Bermuda Tourism Authority, remarked, “Winning these awards is not just an extraordinary accomplishment for our marketing team, but a source of pride for Bermuda. A Bermudian-led team conceived and executed these campaigns, showcasing the talent and creativity of our island. This recognition is a testament to our strategic and creative approach to showcasing Bermuda’s unique allure. We’re grateful for this international recognition and remain committed to elevating our marketing initiatives.” 

The Bermuda Tourism Authority extends its gratitude to its team, partners, and the Bermuda community for their unwavering support and contribution to these successes. These awards reinforce BTA’s commitment to excellence and its role in driving sustainable tourism growth for Bermuda. 

For more information about the Bermuda Tourism Authority and its initiatives, please visit