News Release: Hamilton, Bermuda, May 15, 2019 – For Bermuda Day next week, thousands of revellers will fill the streets of Hamilton to honour Bermudian heritage with food, music, dancing and a traditional parade. And this year, for the first time, visitors can fully immerse themselves in this welcoming cultural event. The annual Bermuda Day weekend, starting May 24, 2019, aligns perfectly with the start of Memorial Day weekend in the United States and is the proper way for island visitors to kick off summer.

In partnership with the Government of Bermuda’s Department of Community & Cultural Affairs, the Bermuda Tourism Authority (BTA) has created a new visitor experience that will allow parade goers to not only watch the parade in style, but also to become a part of the procession.

“Bermuda Day is one of our island’s most popular cultural events, bringing every facet of island life to the streets of Hamilton in a vibrant kaleidoscope of colour and music and Bermudian heritages,” said BTA Chief Experience Development Officer Glenn Jones. “Our new Bermuda Day Experience gives guests to the island two totally immersive options: either watching from atop our new Official Visitor Services Centre on Front Street or experiencing the day from beyond the front row by riding on a parade float.”

Bermuda Day Experience options:

Beyond the Front Row Bermuda Day Access: Get a behind the scenes tour of Bermuda Day floats, where you’ll meet the creative Bermudians behind the floats and hear about their inspirations. Ride in the Bermuda Day Parade procession, waving to the crowd, and then enjoy the remainder of the parade in a reserved viewing area. Lunch and complimentary drinks provided.

Bermuda Day Reserved Viewing: Watch the parade in special reserved viewing area, enjoy lunch and complimentary drinks and mingle with local parade entrants.
The Bermuda Day Experience is similar to the Bermuda Tourism Authority’s Peppercorn Ceremony visitor experience launched in 2018—taking a free-to-the-public cultural event and enhancing it with immersive, only-in-Bermuda attributes that meet the desires of experiential travellers and increases visitor spending.

In the case of the sold-out Peppercorn Ceremony last month, a ticket included reserved seating, a garden party and a guide to explain the cultural relevance of the day. Simultaneously, the event remained free to watch for any spectator in the general viewing area. This month’s Bermuda Day Experience similarly provides a special viewing vantage point and the chance to join the parade procession; general spectating is free to all.

To book the new Bermuda Day experiences, visit Learn more about Bermuda Day at