MSME’s (Micro, small and medium-sized enterprises) play a vital role in stimulating economic growth and providing employment for vulnerable groups in all communities.
Designed to encourage locals to shop in Bermuda the virtual campaign highlights MSME businesses across the Island.
Saturday, June 27 was International MSME Day.
The live launch ran from 11am-4pm on Instagram channel @bedcbda, in partnership with Danielle Paynter of the NAB App (@thenabapp) and some of Bermuda’s MSME’s, featuring live interviews with entrepreneurs who have done an exceptional job at pivoting their traditional business model and have made significant changes to adapt to the challenges that the COVID pandemic brings.
“MSME Day was created to shine a light on and bring awareness to small businesses that together make a huge impact on the economy,” says Ray Lambert, Direct of the Micro, Small & Medium Enterprises at BEDC.
“These businesses are sometimes overlooked because of their size but they are at the heart of the community. They are the are enriched with the culture of Bermuda, the smiling faces of local employees and the hard work or dedicated owners. It is because of this that these businesses should be celebrated; not just on MSME Day but every day.”
The Shop, Share, Support campaign also featured a chance to win $500 plus an additional $500 for the business patronized from last Wednesday, June 24 through to June 27.
Here is how it worked:
Step 1: Shop!
Starting Wednesday, June 24 – Saturday, June 27, shop at any local store island wide (ie retail, service, restaurant, personal care, local experience, etc).
Step 2: Share!
Snap a picture of your purchase and share it with us! Share your picture on Instagram and make sure to tag @bedcbda and the business where you made your purchase. The business tagged in the winning photo has a chance to win $500 too!
Step 3: Support!
Show your support by encouraging your friends and family to get involved. Tag a friend in your post and don’t forget to include the hashtags, #MSMEBermuda and #ChooseBDA.